About us

Ambio: Verb (am.bi.o) – To surround, encircle.

Who is Ambio?

15 years ago, members of our team helped introduce digital marketing to higher education. Now, we are thrilled to offer the first CTV performance platform designed specifically for the industry. AmbioEdu is the only CTV platform in the market to offer colleges and universities a “surround” solution that combines optimized student targeting, media buying, and actual digital attribution.

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Precise Digital CTV and Mobile Device ID Targeting Across:

31,350

Public High Schools

6,504

Private High Schools

5,000

STEM High Schools

15.2M

High School Students

What makes us different?

We prioritize authenticity and innovation, understanding the unique challenges of higher education marketing. Tailoring strategies to fit your institution’s needs, we blend advanced technology with creative storytelling to set you apart, and drive enrollment in a competitive landscape.

Audience Targeting

Audience targeting lies at the heart of our marketing strategy. We go beyond demographics to understand the behaviors, interests, and preferences of your target audience. Through sophisticated data analysis and segmentation, we ensure that your message resonates with the right people at the right time.

Whether it’s reaching prospective students, engaging alumni, or connecting with parents, our precise targeting techniques ensure maximum impact and ROI for your campaigns.

15,000+ Targeting Segments
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Higher Ed Expertise

Tailored for the unique landscape of higher education, our expertise ensures that your institution’s marketing efforts are strategically aligned with industry best practices and tailored to resonate with prospective students.

With a deep understanding of the higher education sector, we bring insights, strategies, and creative solutions that drive enrollment and engagement, helping your institution stand out in a competitive market.

15+ Years of Higher Ed Experience

Enrollment Atrribution

Enrollment attribution is at the core of our approach, providing you with the insights and analytics needed to measure the effectiveness of your marketing campaigns accurately. By tracking student interactions from initial exposure to enrollment, we offer comprehensive attribution models that illuminate the impact of each touchpoint along the student journey.

With Ambio, you can confidently allocate your marketing budget, optimize your strategies, and drive tangible results by understanding the direct correlation between your efforts and enrollment outcomes.

1:1 Attribution Model Provides a Clear Picture of the Student Journey

WHAT OUR CLIENTS SAY

Performance TV is one of the most exciting tools ever to be available to marketers. It brings a level of accountability to TV advertising that was hard to imagine a few years ago.

Ali Yildirim Chief Marketing Officer, University of Iowa

I have collaborated with Jennifer Lonchar and her teams across various organizations and capacities.

Jennifer truly stands out by seamlessly integrating with your marketing team, extending its capabilities. She consults closely to tailor and ensure the success of your marketing campaigns. We decided to work with Ambio Edu because we trust her expertise and marketing insights.

Christian Ponce Associate Vice President for Marketing - Old Dominion University

I highly recommend Jennifer Lonchar and AmbioEdu. 

Jennifer’s expertise in higher education marketing and AmbioEdu’s innovative platform make them invaluable partners. Their tailored strategies and cost-effective solutions help institutions reach targeted student populations effectively. With AmbioEdu, institutions finally have the ability to measure the results of their CTV efforts, ensuring optimized marketing campaigns. Partnering with them will undoubtedly elevate your enrollment marketing efforts.

Alicia Kornowa Director of Admissions - Western Michigan University

I have seen the transformative power of Connected TV in reaching and engaging prospective students.

CTV allows us to deliver tailored messages directly to our target audience, creating a more personalized and immersive experience. I love CTV because it enables us to advertise and connect with students, inspiring them to envision themselves as part of our academic community. With its precise targeting and measurable results, CTV has become an indispensable tool in our enrollment marketing strategy, driving success and fostering meaningful relationships with future students.

Dr. Christopher Smith Enrollment, Marketing, Financial Expert

The ability to attribute marketing efforts directly to our enrollment was a game changer. We saw increased engagement and conversions from our work with AmbioEdu and higher yield as a result.

Ashley Miller Associate Vice President for Enrollment

I have known Jennifer for over ten years and thought of her as someone always “ahead of the curve.”

Her reputation in the higher education marketing space is impeccable and can point to many examples of helping universities meet their enrollment goals. She has always demonstrated the ability to develop a unique marketing strategy for each unique university, whether large or small. In her company, she is offering institutions a more cost-effective platform that provides them with the ability to reach a more targeted student population based on its geodemographic priorities. I am very excited about the great potential of this approach to help my institution reach more students within our focus populations.

Vern Granger Director of Admissions - UConn

Innovating ways forward.

Jennifer Lonchar
Co-Founder

Jennifer Lonchar brings almost two decades of expertise in higher education, having worked in various roles focused on strategic enrollment and marketing. For over 13 years she worked for Carnegie, and was instrumental in bringing digital marketing to higher education. Her deep understanding of the challenges and opportunities within the sector has made her a sought-after leader in developing innovative solutions for enrollment and student engagement. Driven by a passion for enhancing the student experience and optimizing recruitment strategies, Jennifer co-founded AmbioEdu. This venture reflects her commitment to transforming higher education marketing through advanced technologies, including Performance TV and integrated digital solutions. AmbioEdu, under her leadership, harnesses cutting-edge tools to help universities connect with prospective students more effectively and efficiently, setting new standards in the field.

Matt Byerly
Executive Director of Brand Strategy

As Executive Director of Brand Strategy at AmbioEdu, Matt Byerly brings over 20 years of expertise in brand management, creative direction, and marketing strategy across the higher education and B2B sectors. An award-winning creative leader, Matt is known for elevating brands through authentic storytelling, strategic insights, and user-centered design. At AmbioEdu, he leads the company’s branding efforts, positioning it for growth within the higher ed marketplace. Matt also drives brand identity initiatives to help our partners establish a strong market presence, while collaborating closely with Ambio’s creative team to ensure brand consistency across all projects.

With a proven record of building impactful, authentic narratives, Matt is passionate about helping institutions connect meaningfully with their audiences.

Becca Semanski
Director of Client Success

Becca has been immersed in the digital space for nearly a decade, bringing extensive experience in both managing campaigns and working directly with clients. At AmbioEdu, she ensures the satisfaction, retention, and growth of our client base. Her expertise allows her to build and maintain strong relationships with clients, deeply understand their needs, and deliver measurable value through the company’s innovative products and services. Becca’s vast knowledge of the digital landscape, combined with her approachable and collaborative nature, makes her a favorite among clients and colleagues alike.

Scott Salik
Executive Producer

Scott brings over 40 years of experience producing captivating, high-quality video content for industries ranging from higher education to global markets. As Executive Producer at AmbioEdu, he specializes in creating affordable commercials for universities, leveraging his deep understanding of Connected TV and its evolving capabilities. With 36 Telly Awards and a global, bilingual production portfolio, Scott’s creative vision brings stories to life, whether starting from scratch or enhancing existing assets.

Combining creativity with a data-driven approach, Scott uses CTV’s hyper-targeting to deliver personalized commercials that connect universities with their audiences. Supported by a network of top talent, he consistently delivers exceptional, impactful content tailored to client needs.

Liliana Rutler
Director of Campaign Management

As the Director of Campaign Management at AmbioEdu, Liliana leads the strategy, execution, and optimization of targeted campaigns designed to elevate brand visibility and drive student enrollment. She specializes in social media advertising and brings extensive knowledge of rapidly evolving platforms—a crucial skill in the ever-changing higher ed landscape. Liliana’s expertise ensures we find the right audience with the ideal reach without overwhelming prospective students. Whether targeting undergraduate students, graduate students, or parents, she is a master at understanding diverse audiences and building strategies that resonate. By combining her deep platform knowledge with her audience-first approach, Liliana consistently delivers measurable results that align with client goals and elevate campaign performance.

Adam Bohac
Director of Platform Development

As the Director of Campaign Management at AmbioEdu, Adam expertly orchestrates the planning, execution, and optimization of client campaigns designed to enhance brand visibility, foster engagement, and drive measurable success. His role is particularly vital for higher ed clients, whose diverse needs require a nuanced and strategic approach. Understanding the complexities of this space, Adam ensures every campaign is tailored to align with institutional goals and resonate with target audiences. His deep expertise underscores the importance of precision and insight when running campaigns, ensuring that every effort delivers meaningful results for our clients.

Blake Bellemore
Director of Proposals

With nearly 15 years of experience writing proposals for higher education, Blake brings unmatched expertise to her role at AmbioEdu. She plays a crucial role in driving the strategic growth and success of the organization, leading the team responsible for crafting compelling proposals highlighting the value and impact of our services to prospective colleges and universities. Blake’s deep understanding of how to reach the right audiences, build specialty audience segments, and strategically allocate budgets ensures the best possible reach and results for clients. Her collaborative approach across departments ensures seamless alignment with organizational goals and client expectations, making her an invaluable asset to AmbioEdu and university partners.

Nicole Tiexiera
Director of Reporting

As the Director of Reporting at AmbioEdu, Nicole is pivotal in empowering higher education clients with the insights they need to demonstrate ROI and make informed decisions. She leads the organization’s reporting efforts with a commitment to precision, compliance, and efficiency, ensuring vital metrics and actionable insights are delivered seamlessly to clients and stakeholders. Recognizing the importance of good reporting in higher education, Nicole has been instrumental in building out key reports and dashboards that illuminate campaign performance, support strategic planning, and validate investment decisions. Her expertise in data visualization and rigorous reporting standards ensures clients have the clarity and tools they need to achieve their goals.

Surina Belk-Gupta
Associate Director of Creative

Surina combines her passion for writing and storytelling with academic insight to lead AmbioEdu’s creative efforts. With a background in both media and education, she understands the power of words in higher ed marketing, especially in Performance TV campaigns; designed to drive enrollment. Surina excels at crafting compelling, research-driven scripts and campaigns designed to engage audiences and deliver ROI at every stage of the recruitment process. Her talent for storytelling helps schools communicate their unique value in ways that resonate deeply, drive engagement, and inspire action. Through collaboration and creativity, Surina consistently delivers impactful solutions that elevate educational brands exactly as clients envision.

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