Celebrating NACAC 2024: Old Friends, New Ideas, and AmbioEdu’s Big Debut
NACAC 2024 was an unforgettable experience—my 15th NACAC, but my first with AmbioEdu. Check out my reflections on the conference, including our amazing Tiki on the Terrace party, industry innovations, and what’s next for AmbioEdu!
Streaming TV’s Impact on Reaching Underserved Populations: A Game Changer for Enrollment Marketing
Reaching underserved populations impactfully remains a challenge for higher ed enrollment marketers. Streaming TV (CTV/OTT) has emerged as a powerful tool for connecting with communities like Hispanic and Black audiences. As the media landscape shifts, embracing streaming TV can revolutionize your enrollment strategies.
From Ads to Insights: Understanding the Power of Attribution
Attribution is critical for marketers in higher education to gauge campaign success, but no single strategy works for every university. Learn about the different types of attribution tracking and how to make sure your marketing efforts are paying off.
Destination Enrollment: Streaming’s Uber-esque Approach for Universities
As marketing strategies evolve, artificial intelligence (AI) revolutionizes how universities connect with prospective students. In fact, TV advertising has now become a powerful AI-driven tool for institutions to reach their target audience.
Just as Uber revolutionized transportation by using on-demand services to efficiently deliver passengers to their destinations, Performance CTV/OTT(Connected TV) is a powerful conduit to reach and engage audiences where they consume content most—digitally.
The Invisible Threads of Influence: Exploring the Impact of Last Click Attribution
Understanding the journey from viewer to student is crucial for campaign optimization. While last-click attribution highlights the final conversion touchpoint, it’s essential to recognize its limitations and integrate it with other attribution methods for a comprehensive view.
