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2026 Media Consumption Survey
Know where your future students spend their time, and what makes them choose you.
You're spending real money trying to reach high school students, and the rules just changed again. This spring we asked them where they actually watch video, what makes them stop scrolling, and which ads push them to apply. The answers are sharper than you'd expect. Streaming beats traditional TV 3:1. Nearly half of seniors only applied to colleges they'd seen advertised. 68% say a TV ad makes a brand more credible. Download the 2026 Spring High School Media Consumption Survey before your next campaign goes live.Key Takeaways:
- Find out what stops the scroll, builds credibility, and what backfires.
- Learn why 47% of seniors only apply to colleges they've seen advertised.
- See where students actually watch video, and how habits are split by demographic.
- Find out what students really want to see in a college ad.
- Budget smarter with data on which platforms earn real attention.