Google Shouldn’t Get All the Credit—CTV is the Champion Behind the Scenes
Why it’s time to rethink attribution in higher ed marketing.
Marketing Higher Education: Strategies for School Growth
Unlocking the Power of Digital Marketing to Attract and Engage Students
How Much Does TV Advertising Cost? A 2025 Guide
The True Cost of TV Advertising—And Why CTV Wins
Your Smart TV is Smarter Than You Think
University marketing is entering a new phase, where smarter technology can help drive better connections and outcomes.
TV Advertising’s Transformation & Higher Ed’s Opportunity to Lead
As Connected TV reshapes the advertising landscape, higher ed marketers can seize the moment to reach students, maximize ROI, and build stronger brands.
