The only Performance TV platform built for higher education.

Target your audience precisely, while accurately measuring your true impact on enrollment!

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Wait, what’s Performance TV?

Simply put, it’s streaming television (CTV/OTT) with the ability to measure attribution.

Performance TV (PTV) combines TV’s broad reach with the precision of digital advertising, allowing institutions to feature unskippable 30-second ads that directly engage students and families, fostering meaningful connections and driving stronger enrollment outcomes.

Welcome to the era where storytelling meets the streaming screen!

More About PTV

Why Ambio?

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Audience Precision

We specialize in precisely targeting prospective students, be it undergraduates, graduates, or adult learners. By leveraging mobile data, we can pinpoint student households or tap into 15K+ different demographic data points to reach potential students and parents directly on all their devices.

Moreover, we can retarget website visitors with commercials, keeping your message top-of-mind. This combines the experience and expansive reach of TV combined with the precise targeting of digital marketing.

70% In 2023, CTV's global household penetration grew to over 70%
1.2B There are 1.2 billion users monthly, across streaming platforms
1.5M Together, we served ads to 1.5 million high school students

First and Only in PTV for Higher Ed

We get it – getting more ‘butts in seats’ is a challenge that demands smart solutions. That’s where we come in. As the first and ONLY company in higher education to offer this capability, our integrated dashboard not only tracks essential metrics but also uniquely links CTV/OTT ad views to conversion metrics, from first ad exposure to enrollment.

Our innovative approach provides a comprehensive view of your marketing efforts, ensuring you can measure the impact of your streaming campaigns like never before.

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Elevate Your Ad Game

Crafting engaging content is crucial for Performance TV ads, but we understand time and budget constraints can make this challenging. AmbioEdu is here to help! We can assist you in repurposing existing assets into compelling commercials that captivate your audience and drive results.

Plus, we offer this service at an affordable price, ensuring your campaigns are not only effective but also cost-effective.

99% of all US households pay for at least one streaming service
81% of streaming occurs on the TV screen
+30% streaming TV offers 30% higher ROI than other channels

Data-driven Decisions

We know data is king, and we can help you gain a holistic view of your marketing efforts by integrating seamlessly with Google Analytics. Our comprehensive suite offers detailed data on audience engagement, conversion rates, and campaign effectiveness, empowering you to make informed decisions and fine-tune your marketing strategy for maximum impact.

We’re here to boost your brand–and your enrollment .

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CTV/OTT

Connected TV (CTV) offers unprecedented ROI analysis for TV ads. AmbioEdu is the only CTV platform built for higher ed, connecting TV ads to real enrollment numbers.

  • Precision Targeting
  • Premium Inventory
  • Real ROI
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Ambio Select

With Ambio Select, just pick the channels and audience, and we’ll guarantee the placement. Here are a few more platform perks:

  • You pick your channels of choice
  • Audience-specific networks
  • Transparent, channel reporting
  • 100% fraud-free delivery
c4e8740bb2ac6cfaee73aae3bc301ad5 Creative Production
Creative Production

Craft captivating stories with stunning visuals. Ambio’s customized design solutions and focus on creative storytelling will amplify your brand and connect deeply with student audiences.

  • Compelling Visual Storytelling
  • Customized Design Solutions
  • Brand Amplification through Creativity
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Digital & Traditional Media

Reach them all. Universities thrive with a strategic mix of digital and traditional media, crafting a holistic communication strategy.

  • Expand Your Reach
  • Engage in Real-Time
  • Showcase Your Story in All Its Forms

Gamers. Change makers. Career shakers.

We’ve partnered with all of the top networks to ensure you can connect with your target audience.

Check out the results of some of our recent partnerships.

CTV/OTT, Media Placement

University of Iowa

Discover how our targeted streaming TV and Snapchat campaign helped the University of Iowa engage over 53,000 high school seniors, and contributed to over 35% of all new RFI’s, Applications, and Event Registrations in just 75 days!

View the University of Iowa Case Study
CTV/OTT, Media Placement

Old Dominion University

Discover how our targeted streaming TV & creative development helped Old Dominion University overcome enrollment challenges and stop summer melt in it’s tracks!

View the Old Dominion University Case Study
CTV/OTT, Media Placement

Towson University

Discover how Towson University leveraged AmbioEdu’s targeted streaming TV, display retargeting, and Snapchat campaign to drive engagement from over 2,200 prospective students. This multi-channel strategy contributed to 872 direct inquiries, event registrations, and campus tours, helping Towson overcome enrollment challenges and setting them up for a strong recruitment season—all within just three months!

View the Towson University Case Study

Our Insights

Read our latest industry insights and learn about how we are moving the needle in higher education.

Check out our Resources

Turn Up Your Marketing ROI with Performance CTV

Uncover how Performance CTV/OTT can drive conversions, maximize ROI, and serve as digital messengers for recruitment in the evolving landscape. Learn about AmbioEdu’s tracking capabilities, crafting compelling content, and how these tools can elevate your recruitment and marketing efforts.

Navigating the Streaming Seas: How CTV Hooks Tech-Savvy Students

It's time to revolutionize the way you connect with students!

A student using a mobile device to connect with the college admissions website.
Unlocking the Power of Connected TV for Universities: A Fun and Fresh Perspective

Connected TV (CTV) can supercharge your university's marketing strategy.

Embracing Change: The Parallel Evolution of Digital Advertising and CTV in Higher Education Marketing

Let’s shed some light on a transformative trend in the marketing landscape—one that echoes the skepticism faced by digital advertising a decade ago.

Planning your next campaign?
Let’s work together!