Digital & Traditional Media

Harness both traditional and digital media to forge a comprehensive communication strategy.

How it works.

Universities today leverage a strategic blend of digital and traditional media to create a holistic and impactful communication strategy. The integration of digital and traditional media in university communication functions as a symbiotic relationship, each channel complementing the strengths of the other.


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Enhanced Reach

Traditional media channels like print publications, radio, and television, alongside digital platforms, broaden universities’ reach to diverse audiences, fostering inclusive communication.

Real-Time Engagement

Digital media enables universities to engage with stakeholders instantly through social platforms, ensuring timely updates, fostering community, and maintaining stakeholder involvement.

Multimedia Showcasing

Through digital channels, universities can showcase multimedia content such as virtual tours and webinars, offering prospective students a comprehensive view of campus life and academic offerings.

Data-Driven Insights

The integration of traditional and digital media provides universities with valuable data insights, allowing them to tailor their messaging, target specific demographics, and measure the effectiveness of their communication efforts.

Creating a comprehensive and effective communication strategy in today’s interconnected world.

Harmony in Diversity

In our marketing approach, we believe in the power of a holistic strategy. There’s no one-size-fits-all solution for enrollment challenges. We’ve found that a balanced mix of streaming, digital marketing, and traditional media is key.

Traditional media, like print publications, radio, and TV, still plays a crucial role in reaching a wide audience. It’s where we share our achievements and breakthroughs and stay connected with our alumni and prospective students. Plus, it’s a great way to establish credibility, especially with those who prefer more traditional forms of communication.

At the same time, digital media is essential for engaging with diverse audiences in real time. Platforms like social media allow us to connect with students, faculty, alumni, and the community instantly. We can share updates, events, and achievements, creating a sense of community and keeping everyone informed.

Digital media also lets us showcase multimedia content, like virtual campus tours and webinars, reaching prospective students worldwide. With targeted advertising and data-driven insights, we can tailor our messages and measure our outreach’s effectiveness.

By combining digital and traditional media, we create a comprehensive approach that resonates with our diverse audiences’ preferences and communication habits.

Project reach by 2025 showing a shift towards digital learning in the education market.
Of young adults between 18-29 use social media platforms to engage with universities.
Of Universities in the united states use social media for institutional purposes.

We know there might be some questions.

Over the last several years, we have been asked just about everything, which means we have just about every answer related to digital and traditional media.

More About us

Will I have access to my campaign manager?

Yes, we do not believe in the set and forget it mentality, we have full human touch across all our platforms and campaigns. You will have a dedicated campaign manager assigned to your campaign readily available for all your client’s needs.

When can I find out how a campaign is performing?

Our Reporting Department will grant you access to a dashboard within the first few days of the campaigns start. The dashboard displays top line, real time data. In addition, we also provide monthly comprehensive reporting, between the 3rd and 5th business day of the month.

Explore our other solutions.

351f62a49ea5e80797ad24a384fdbec7 CTV/OTT

Connected TV (CTV) offers unprecedented ROI analysis for TV ads. AmbioEdu is the only CTV platform built for higher ed, connecting TV ads to real enrollment numbers.

  • Precision Targeting
  • Premium Inventory
  • Real ROI
c4e8740bb2ac6cfaee73aae3bc301ad5 Creative Production
Creative Production

Craft captivating stories with stunning visuals. Ambio’s customized design solutions and focus on creative storytelling will amplify your brand and connect deeply with student audiences.

  • Compelling Visual Storytelling
  • Customized Design Solutions
  • Brand Amplification through Creativity
d61d8dea69749a74344a0054b582b3f8 Ambio Select
Ambio Select

With Ambio Select, just pick the channels and audience, and we’ll guarantee the placement. Here are a few more platform perks:

  • You pick your channels of choice
  • Audience-specific networks
  • Transparent, channel reporting
  • 100% fraud-free delivery

Planning your next campaign?
Let’s work together!