CTV/OTT
Rocket fuel for your brand! Elevate your marketing strategy with authenticity and CTV!
How it works.
Use CTV to connect with students and parents and create the emotional connections that go beyond digital ads. With targeted advertising, you can deliver personalized messages directly to living rooms. CTV showcases campus life, programs, and culture, engaging viewers. Its reach on preferred devices ensures meaningful connections with prospects, creating lasting impressions.
Reach students on the platforms they actually use. CTV lets you target them across their favorite streaming services and devices, maximizing your exposure compared to traditional advertising.
Go beyond demographics. With CTV, you can target students based on specific interests, academic programs, and location. This ensures your ad reaches the most qualified potential students who are likely to be interested in your institution.
Track the success of your campaigns. Unlike traditional TV advertising, CTV allows you to measure impressions, engagement, and conversions (applications, website visits), giving you valuable data to optimize your campaigns for better results.
Reach today’s students where they are: streaming their favorite shows and movies. Ambio offers targeted advertising and measurable results to maximize your enrollment marketing.
Your CTV/OTT FAQ Guide
CTVs and OTT got you scratching your head? No worries! We’ve been fielding all things streaming for years, so we’re your one-stop shop for CTV/OTT knowledge.
So what is CTV?
It’s not Cable TV. Not Closed Circuit TV. Not Cordless TV. Not Cooking TV. Not Cyber TV.
It’s Connected TV.
What's this OTT thing? How does it differ from CTV or Cable?
OTT is “Over The Top” video content that is streamed over the internet across devices.
CTV is Connected TV – TVs that stream Internet content (also includes devices like Roku, Apple TV, or Chromecast). Linear is the old-school cable buried in the backyard, with locked-in broadcast times: “tune in at 6 EST for Wheel of Fortune.”
Make sense?
Are Connected TVs the same as Smart TVs?
Yes.
Connected TVs (CTVs) aren’t just another digital device – they bridge the gap between traditional TV and the internet. Unlike computers or phones, CTVs are built for the living room experience, connecting directly to Wi-Fi for a familiar yet evolved format. Targeting audiences on CTV works similarly to other digital platforms, requiring a deep understanding of your ideal student.
CTV ads come in familiar lengths like :15, :30, or :60 seconds, but unlike traditional TV, they can’t be skipped, offering an unmissable opportunity to connect with your target audience.
Explore our other solutions.
Creative Production
Creative Production
Craft captivating stories with stunning visuals. Ambio’s customized design solutions and focus on creative storytelling will amplify your brand and connect deeply with student audiences.
- Compelling Visual Storytelling
- Customized Design Solutions
- Brand Amplification through Creativity
