Case Study | CTV/OTT, Social Media
Drexel University
In a sea of 300+ schools, Drexel rose to the top—thanks to a Performance TV campaign that drove 50% of new apps and 48% of inquires and event registrations.
Rising Above the Pack
Drexel is a comprehensive global R1-level research university with a unique model of experiential learning that combines academic rigor with one of the nation’s premier cooperative education programs. Its global reputation is built on its cooperative education program, history of academic technology firsts, and commitment to research and innovation.
The Challenge
Even with strong brand equity, Drexel competes annually against hundreds of institutions to attract high-performing students, especially within Pennsylvania. With shifting student expectations and increased competition, Drexel needed to break through the noise, spark action, and boost applications—particularly from key feeder schools across the state.
What We Did
AmbioEdu crafted a five-month campaign designed to increase inquiries and applications, centered around two creative concepts with direct calls to action: “Learn More” and “Apply Now.” Campaign messages were tailored for relevance and efficiency, while display retargeting kept Drexel top-of-mind for engaged prospects.
How We Did It
We launched a strategic combination of CTV/OTT and paid social campaigns targeting high school juniors and seniors from households with incomes over $100K. We focused our efforts around ZIP codes tied to Drexel’s top 105 feeder schools and activated a curated list of 30,000 inquiries to ensure maximum relevance and conversion potential.
+600k
Over 600,000 new households reached
48%
Of inquires and event registrations were driven by the campaign
+50%
Of all new applications were attributed to the campaign
The Results
The results spoke volumes—applications surged by 10.6%, and our AmbioEdu campaign was responsible for more than 50% of all new applications during the campaign run. And we didn’t stop there. The campaign drove 346,000 website visitors, reached over 600,000 unique households, and accounted for nearly half of all new inquiries and event registrations—proving that even the most well-known institutions can benefit from a finely tuned, hyper-targeted campaign that cuts through the clutter.