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Two college students streaming content and using digital devices—ideal for schools that advertise on CTV.

Advertise on CTV: Boosting Your University’s Visibility

Reach Students Where They Watch. Track Enrollments Like Never Before.

Man streaming content on a tablet at home, representing the OTT experience in the context of OTT vs CTV.

OTT vs CTV: Key Differences in Streaming Services

How Higher Ed Marketers Can Leverage Both Platforms for Smarter Advertising

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TV Viewership Statistics: Trends and Insights for 2025

A Deep Dive Into Streaming Trends Shaping the Future of Higher Ed Advertising

An abstract summer toned graphic that represents characters from It’s Always Sunny and the idea of summer melt in higher ed.

Streaming Your Way Through Summer Melt

Using CTV to Drive Enrollment and Stay Top of Mind During the Critical Summer Months

Branding vs performance marketing illustrated with two heads symbolizing strategic and results-driven thinking in higher education marketing

Branding vs Performance Marketing: Which Drives Better ROI?

How to Balance Brand Building and Performance Goals in Higher Ed Marketing

Branded higher education landing page for university engagement

Tips to Boost Enrollment from Higher Ed Landing Pages

Build Landing Pages That Actually Convert

A laptop with a blue screen and and performance report on screen.

Google Shouldn’t Get All the Credit—CTV is the Champion Behind the Scenes

Why It’s Time to Rethink Attribution in Higher Ed Marketing

Two college students sitting on a bench taking a selfie, representing social engagement in marketing higher education.

Marketing Higher Education: Strategies for School Growth

Unlocking the Power of Digital Marketing to Attract and Engage Students

3D-rendered retro TV, representing the question: how much does it cost to advertise on TV?

How Much Does TV Advertising Cost? A 2025 Guide

The True Cost of TV Advertising—And Why CTV Wins

Higher Ed Marketing Déjà Vu

Will universities finally get ahead of the curve?

Football in front of a television with a football game on.

Why We’re Obsessed with Super Bowl Commercials—and Why Higher Ed Should Pay Attention

The Secret Behind Unforgettable Ads

Platforms Change. Creativity is Evergreen.

Navigating Social Media Challenges in Higher Ed Marketing

Male hand with remote control pointing on Smart TV.

Your Smart TV is Smarter Than You Think

University marketing is entering a new phase, where smarter technology can help drive better connections and outcomes.

TV Advertising’s Transformation & Higher Ed’s Opportunity to Lead

As Connected TV reshapes the advertising landscape, higher ed marketers can seize the moment to reach students, maximize ROI, and build stronger brands.

Camera on a tripod shooting a student with tablet on sofa.

Efficient and Effective: How to Create High-Impact Streaming Commercials Without Delay

Quick tips to beak through bottlenecks and launch campaigns that deliver results.

Why Frequency Caps are Critical in Driving Engagement (Not Fatigue)

In OTT and CTV advertising, frequency caps help maximize engagement.

Celebrating NACAC 2024: Old Friends, New Ideas, and AmbioEdu’s Big Debut

NACAC 2024 was an unforgettable experience—my 15th NACAC, but my first with AmbioEdu. Check out my reflections on the conference, including our amazing Tiki on the Terrace party, industry innovations, and what’s next for AmbioEdu!

Streaming TV’s Impact on Reaching Underserved Populations: A Game Changer for Enrollment Marketing

Reaching underserved populations impactfully remains a challenge for higher ed enrollment marketers. Streaming TV (CTV/OTT) has emerged as a powerful tool for connecting with communities like Hispanic and Black audiences. As the media landscape shifts, embracing streaming TV can revolutionize your enrollment strategies.

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Advertise on CTV: Boosting Your University’s Visibility

OTT vs CTV: Key Differences in Streaming Services