Streaming TV’s Impact on Reaching Underserved Populations: A Game Changer for Enrollment Marketing
Reaching underserved populations impactfully remains a challenge for higher ed enrollment marketers. Streaming TV (CTV/OTT) has emerged as a powerful tool for connecting with communities like Hispanic and Black audiences. As the media landscape shifts, embracing streaming TV can revolutionize your enrollment strategies.
Streaming TV: A Gateway to Underserved Populations
A recent report from LG Ad Solutions reveals that “Hispanic audiences are increasingly turning to streaming platforms, not just for the breadth of content, but for the personalized, on-demand experience CTV offers. Brands prioritizing these preferences are poised to forge stronger, more meaningful connections.” With 78% of Hispanic Americans favoring streaming services for their personalized and diverse content options, CTV is the preferred medium for engaging this audience.
In parallel, a study on Black CTV users highlights that 63% find streaming TV ads more relevant compared to traditional TV ads—30% higher than the general population. Additionally, 68% of Black CTV users prefer streaming free video content with ads, and 65% watch over 2 hours of FAST (Free Ad-Supported Streaming TV) content per week, 21% higher than the average CTV viewer. These statistics underscore the significance of investing in inclusive advertising campaigns that resonate with Black audiences.
The Power of Targeted Streaming TV
Streaming TV’s ability to deliver personalized, engaging content makes it an invaluable tool for higher education marketing. By leveraging CTV, universities can craft compelling, targeted advertisements that resonate with the interests and needs of Hispanic and Black students and their families. This approach not only enhances brand recall and affinity but also builds emotional connections during critical decision-making periods.
Measuring Success with Precision
One of CTV’s standout features is its robust measurement capabilities. AmbioEdu’s platform enables you to track your campaign’s effectiveness from the initial ad impression through to enrollment. This comprehensive attribution tracking helps you understand which campaign elements are driving results, ensuring that your marketing budget is used effectively.
Reinforcing Your Message Through Social Media
To maximize the impact of your CTV campaigns, complement your strategy with social media platforms like Snapchat and TikTok. These channels reinforce your brand and provide additional touchpoints for engagement. Integrating CTV with targeted social media ads creates a cohesive marketing approach that reaches students across multiple platforms.
Why Partner with AmbioEdu?
Partnering with AmbioEdu means gaining a dedicated ally that acts as an extension of your team. Our expertise in CTV advertising and deep understanding of higher education marketing ensure that you receive tailored support and strategic guidance. We’re committed to helping you navigate the complexities of digital marketing and achieve measurable results.
Streaming TV isn’t just a trend; it’s a game-changer for reaching these vital demographics with precision. With platforms like AmbioEdu, you can harness the power of Connected TV (CTV) to deliver tailored messages that resonate deeply. Plus, AmbioEdu’s advanced attribution tracking allows you to measure your campaign’s impact from the very first ad impression all the way through to enrollment. This means you can not only reach these communities where they are most engaged but also see real, measurable results from your efforts. It’s time to innovate and drive meaningful connections with prospective students in a way that traditional methods simply can’t match.