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2026 High School Media Consumption Survey: Essential Insights for Higher Ed Marketing

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2026 Spring High School Media Consumption Survey

2026 Media Consumption Survey

Know where your future students spend their time, and what makes them choose you.

You're spending real money trying to reach high school students, and the rules just changed again. This spring we asked them where they actually watch video, what makes them stop scrolling, and which ads push them to apply. The answers are sharper than you'd expect. Streaming beats traditional TV 3:1. Nearly half of seniors only applied to colleges they'd seen advertised. 68% say a TV ad makes a brand more credible. Download the 2026 Spring High School Media Consumption Survey before your next campaign goes live.

What are the key takeaways from the 2026 Spring High School Media Consumption Survey?

The key takeaways from the 2026 Spring High School Media Consumption Survey include insights on what captures student attention, the impact of advertising on college applications, student video consumption habits, desired ad content, and effective budgeting for platforms. Specifically, you will find out what stops the scroll, builds credibility, and what backfires; learn why 47% of seniors only apply to colleges they'd seen advertised; see where students actually watch video and how habits are split by demographic; find out what students really want to see in a college ad; and budget smarter with data on which platforms earn real attention.

Scroll Stoppers: 2026 High School Media Consumption Survey

Frequently Asked Questions

1 What are the key findings from the 2026 Spring High School Media Consumption Survey?

The survey reveals that streaming beats traditional TV 3:1, and nearly half of seniors only applied to colleges they'd seen advertised. It also highlights that 68% say a TV ad makes a brand more credible, and provides insights into what stops the scroll and builds credibility.

2 How can the 2026 Media Consumption Survey help improve higher education marketing campaigns?

The survey provides data on where future students spend their time, what makes them stop scrolling, and which ads push them to apply. This information helps marketers understand what students really want to see in a college ad and budget smarter with data on platforms that earn real attention.

3 What new insights are available regarding higher education brand storytelling?

The page features a whitepaper titled "The New Rules of Higher Ed Brand Storytelling." This resource suggests that the best person to tell a school's story might not be on the marketing team and offers strategies for effective brand narrative.

4 How can higher education institutions convert student awareness from TV screens to web conversions?

The whitepaper "How Students Move From TV Screens to Web Conversions" explores strategies using streaming TV, search, and social media. It details how these channels can be leveraged to turn initial awareness into concrete student action and applications.