Towson University

Towson University Increases Inquiries and Event Registrations with AmbioEdu’s Performance TV Campaign

In the summer of 2024, Towson University sought to expand their recruitment efforts by targeting both in-state and out-of-state high schools where they aimed to grow enrollment. Partnering with AmbioEdu, they launched a Performance TV campaign that reached prospective students and parents directly in their homes through streaming platforms. By pushing a message to “Learn More,” Towson’s goal was to boost inquiries and event registrations over the summer, positioning themselves for a successful recruitment season.

The Solution

Towson turned to AmbioEdu for a multi-channel digital marketing approach that included:

• Performance TV: Eye-catching video content that captured the vibrant student life at Towson.
• Display Retargeting: Banner ads that shared essential information and reached those who were exposed to the Towson streaming ads, as well as those who visited the Towson admissions pages.
• Snapchat: Interactive ads that showcased campus life and fostered a connection with potential students, served to the same students attending those targeted high schools.
• Facebook: Targeted posts and ads that built a sense of community and encouraged students to picture themselves at Towson. These ads targeted the students who also attended the targeted high schools.

Impactful Results

This multi-channel campaign proved to be a highly effective strategy for Towson University. Over the course of just three months, 2,202 prospective students engaged with the university through inquiries, event registrations, and campus tours. Of those, an impressive 872 were directly matched back to interactions with the campaign, showcasing its success in driving meaningful engagement. This targeted approach not only increased visibility but also set Towson up for a strong recruitment season, turning their enrollment challenges into opportunities for growth.

For any university looking to overcome enrollment hurdles, Towson’s experience with AmbioEdu is proof of the power of a multi-channel approach to drive remarkable results.