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Abstract illustration of a connected student journey, showing the path from streaming TV awareness to web conversions for CTV attribution in higher education.

How Students Move From TV Screens to Web Conversions

See how streaming TV, search, and social media turn awareness into student action.

College student recording a selfie video on a smartphone, illustrating authentic student storytelling in higher education marketing.

The New Rules of Higher Ed Brand Storytelling

The Best Person to Tell Your School’s Story Isn’t on Your Marketing Team

Attendees react during a keynote presentation at Slate Summit 2026 in Nashville.

What Slate Summit 2026 Revealed About the Future of Higher Ed

AI, Security, Student Success, and all the Little Things Everyone Actually Wanted

Students featured on the cover of AmbioEdu and Clarity EM's 2026 High School Media Consumption Survey highlighting trends in streaming, social media, and college discovery behavior.

Students Can’t Choose Schools They Never See

What 2,000 High School Students Revealed About College Discovery

Parent and student watching television together at home as they research and discuss college enrollment decisions.

How Parents Influence Enrollment and How to Reach Them

Household influence matters more than ever in higher education marketing

Attendees at Social Media Marketing World 2026 pose for a photo in front of the conference display, where marketers gathered to discuss emerging trends in social media, AI, and digital engagement.

What Social Media Marketing World 2026 Taught us About the Future of Marketing

The insights from Social Media Marketing World 2026 are crucial for your enrollment campaigns, offering guidance on future marketing strategies.

Abstract illustration of connected higher ed marketing across streaming TV, social media, and search platforms with students, analytics, and multi-channel campaign visuals.

Performance TV Meets Social: Crafting Multi-Channel Campaigns

How streaming TV, social, and search create a more connected student journey

Abstract diagram showing multiple marketing touchpoints connected across a student journey, representing multi-touch attribution in higher education

Why Last-Click Attribution Doesn’t Work for Enrollment Marketing

Your data often hides the full journey of student enrollment, as last-click attribution fails to capture the complete impact of various marketing touchpoints.

Piggy bank with cash and abstract shapes representing higher ed budgeting and allocating media spend for Performance TV.

How to Budget for Performance TV Without Blowing Your Media Plan

A practical approach to streaming TV budgeting for higher ed

A standout orange balloon among uniform teal balloons, representing differentiation and challenger brand thinking.

Break the Mold with a Challenger Brand Voice

How bold, challenger-style messaging helps colleges stand out and actually connect.

Abstract illustration of interconnected digital touchpoints representing micro-moments in a student recruitment strategy across streaming, social, and web channels.

Micro-Moments That Matter: Turning Interest into Action

How to build a smarter student recruitment strategy around real-time decision moments.

Book cover titled “The State of Performance TV in 2026” with bar chart graphic.

The State of Performance TV in 2026: What Higher Ed Needs to Know

A closer look at tvScientific’s 2026 Performance TV report through a higher ed lens.

Hands lifting large AI letters symbolizing the rise of AI in higher education marketing and enrollment strategy.

How AI Is Redefining Enrollment Marketing in 2026

What smarter targeting, better messaging, and accountable media look like in the AI era

Illustration of a student standing at multiple directional arrows, representing the non linear and evolving student journey in higher education.

From Curiosity to Conversion: Mapping the Modern Student Journey

Understanding how today’s students discover, evaluate, and decide on their path from interest to enrollment.

Diverse group of college students smiling together, representing modern student perspectives in higher education

The 2026 Student Mindset: What’s Changed and Why It Matters

The new realities shaping student expectations in higher education.

Student watching streaming content on a connected TV, illustrating how Connected TV is shaping modern higher education marketing.

Understanding Connected TV’s Impact on Higher Education Marketing

Connected TV has rapidly evolved, and its significant impact on higher education marketing is now emerging, requiring a deeper understanding.

Branding concept representing best practices for improving university brand reputation through strategic marketing.

Best Practices to Boost Your University’s Brand Reputation

Elevate your university’s reputation with smarter strategy and measurable marketing

Young student lounging on a yellow beanbag while browsing content on her phone, illustrating modern multi screen media habits.

Beyond the Feed: Fresh Marketing Moves for a Scrolling Generation

Stand out with Gen Z and Gen Alpha by rising above crowded digital channels

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