Imagine this: a potential student cozied up at home, binging the latest episodes of their favorite show. And then, BAM! Out of nowhere, a captivating, unskippable 30-second video ad appears and brings the whole university experience to life right before their eyes. They’re witness to students laughing and collaborating on projects, having a blast in extracurricular activities, and attending epic academic events. It’s like a sneak peek into the excitement of campus life. That, my friend, is the transformative magic of CTV.

Connected TV offers colleges and universities a world of possibilities to showcase their unique qualities. It’s like having your own personal stage to highlight your vibrant campus culture, share inspiring stories from students and alumni, and so much more. Say adieu to run-of-the-mill digital ads that blend into the background. CTV is the real deal when it comes to making a lasting impression and forging genuine emotional connections with prospective students.

Starring: Precise Targeting and Attribution

But here’s the real kicker! CTV isn’t just about reaching a large audience; it’s about reaching the right audience. And that’s where AmbioEdu‘s Performance CTV swoops in to save the day. With this incredible tool, you can target your ads directly to specific demographics, ensuring your message hits the right students at the perfect time. Think of it as creating an exclusive VIP guest list for your ad – only the coolest kids make the cut.
AmbioEdu takes personalization to the next level by tailoring campaigns based on your school’s geodemographic priorities. Whether you want to target specific high schools, focus on certain student lists, or analyze contextual audiences and their behavior, AmbioEdu has the tools to put you in front of the exact audience you want. It’s like dressing your ad in a custom-made suit, perfectly tailored to represent your institution. Get ready to turn heads and win hearts with a message that truly resonates!

And hold on tight because, yes, there’s more! With AmbioEdu’s Performance CTV, you’ll have access to robust measurement tools to answer those burning questions keeping you up at night. Where do students go after they see your commercial? What actions do they take? Most importantly, how many enrolled students were influenced by your ad? It’s time to unleash your inner data-driven superstar and uncover the insights that will not just inform, but transform your recruitment efforts.

Roll the Credits

Now, for the grand finale! AmbioEdu is the one and only Performance CTV platform designed specifically to meet the unique needs of higher education. We’ve got your back, finally providing you with the tools to measure real results from your CTV/OTT campaigns and gain a deep understanding of how they impact your recruitment efforts. Performance CTV works hand in hand with other marketing strategies, supercharging the performance of your campaigns. It’s designed to have a supporting cast of characters—such as digital ads, social media outreach, and email marketing—that together make your campaigns ready for award season.

If you’d like to learn more about CTV/OTT or just want to talk about enrollment strategy, we’d love to hear from you!