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Wait, what’s Performance TV?
Simply put, it’s streaming television (CTV/OTT) with the ability to measure attribution.
Performance TV (PTV) combines TV’s broad reach with the precision of digital advertising, allowing institutions to feature unskippable 30-second ads that directly engage students and families, fostering meaningful connections and driving stronger enrollment outcomes.
Welcome to the era where storytelling meets the streaming screen!
Why Ambio?
Audience Precision
We specialize in precisely targeting prospective students, be it undergraduates, graduates, or adult learners. By leveraging mobile data, we can pinpoint student households or tap into 15K+ different demographic data points to reach potential students and parents directly on all their devices.
Moreover, we can retarget website visitors with commercials, keeping your message top-of-mind. This combines the experience and expansive reach of TV combined with the precise targeting of digital marketing.
70%
In 2023, CTV's global household penetration grew to over 70%
1.2B
There are 1.2 billion users monthly, across streaming platforms
1.5M
Together, we served ads to 1.5 million high school students
First and Only in PTV for Higher Ed
We get it – getting more ‘butts in seats’ is a challenge that demands smart solutions. That’s where we come in. As the first and ONLY company in higher education to offer this capability, our integrated dashboard not only tracks essential metrics but also uniquely links CTV/OTT ad views to conversion metrics, from first ad exposure to enrollment.
Our innovative approach provides a comprehensive view of your marketing efforts, ensuring you can measure the impact of your streaming campaigns like never before.
Elevate Your Ad Game
Crafting engaging content is crucial for Performance TV ads, but we understand time and budget constraints can make this challenging. AmbioEdu is here to help! We can assist you in repurposing existing assets into compelling commercials that captivate your audience and drive results.
Plus, we offer this service at an affordable price, ensuring your campaigns are not only effective but also cost-effective.
99%
of all US households pay for at least one streaming service
81%
of streaming occurs on the TV screen
+30%
streaming TV offers 30% higher ROI than other channels
Data-driven Decisions
We know data is king, and we can help you gain a holistic view of your marketing efforts by integrating seamlessly with Google Analytics. Our comprehensive suite offers detailed data on audience engagement, conversion rates, and campaign effectiveness, empowering you to make informed decisions and fine-tune your marketing strategy for maximum impact.
We’re here to boost your brand–and your enrollment .
Creative Production
Creative Production
Craft captivating stories with stunning visuals. Ambio’s customized design solutions and focus on creative storytelling will amplify your brand and connect deeply with student audiences.
- Compelling Visual Storytelling
- Customized Design Solutions
- Brand Amplification through Creativity
Gamers. Change makers. Career shakers.
We’ve partnered with all of the top networks to ensure you can connect with your target audience.
Check out the results of some of our recent partnerships.
CTV/OTT, Media Placement
Towson University
Our Insights
Read our latest industry insights and learn about how we are moving the needle in higher education.
Efficient and Effective: How to Create High-Impact Streaming Commercials Without Delay
Quick tips to beak through bottlenecks and launch campaigns that deliver results.
Celebrating NACAC 2024: Old Friends, New Ideas, and AmbioEdu’s Big Debut
NACAC 2024 was an unforgettable experience—my 15th NACAC, but my first with AmbioEdu. Check out my reflections on the conference, including our amazing Tiki on the Terrace party, industry innovations, and what’s next for AmbioEdu!
Streaming TV's Impact on Reaching Underserved Populations: A Game Changer for Enrollment Marketing
Reaching underserved populations impactfully remains a challenge for higher ed enrollment marketers. Streaming TV (CTV/OTT) has emerged as a powerful tool for connecting with communities like Hispanic and Black audiences. As the media landscape shifts, embracing streaming TV can revolutionize your enrollment strategies.