Category: Insights

White letter tiles spelling “Tell Your Story” against a bright yellow background, representing emotional storytelling in higher education enrollment marketing.

Why Your College Story Matters More Than Ever

Students decide with emotion, not stats. Give them a story worth choosing.

Prospective student viewing college content on a smartphone, illustrating how higher ed marketers compete for Gen Z and Gen Alpha attention.

How Do You Win Gen Z and Gen Alpha’s Attention in a Feed That Never Stops?

The next click is harder to win than ever. Here is how to earn it.

Wooden blocks illustrate how consistent cross-channel marketing attracts prospective students and builds trust before enrollment.

Building Trust Across Channels: How to Earn Attention Before Enrollment

How consistent messaging builds trust long before a student applies

Student watching OTT streaming video content on his phone at home

What Is OTT Advertising? A Modern Guide to Television Advertising Formats

Where OTT fits in today’s television advertising landscape and why it matters

Abstract illustration of a connected student journey, showing the path from streaming TV awareness to web conversions for CTV attribution in higher education.

How Students Move From TV Screens to Web Conversions

See how streaming TV, search, and social media turn awareness into student action.

College student recording a selfie video on a smartphone, illustrating authentic student storytelling in higher education marketing.

The New Rules of Higher Ed Brand Storytelling

The Best Person to Tell Your School’s Story Isn’t on Your Marketing Team

Attendees react during a keynote presentation at Slate Summit 2026 in Nashville.

What Slate Summit 2026 Revealed About the Future of Higher Ed

AI, Security, Student Success, and all the Little Things Everyone Actually Wanted

Students featured on the cover of AmbioEdu and Clarity EM's 2026 High School Media Consumption Survey highlighting trends in streaming, social media, and college discovery behavior.

Students Can’t Choose Schools They Never See

What 2,000 High School Students Revealed About College Discovery

Parent and student watching television together at home as they research and discuss college enrollment decisions.

How Parents Influence Enrollment and How to Reach Them

Household influence matters more than ever in higher education marketing

Attendees at Social Media Marketing World 2026 pose for a photo in front of the conference display, where marketers gathered to discuss emerging trends in social media, AI, and digital engagement.

What Social Media Marketing World 2026 Taught us About the Future of Marketing

…and what it means for your enrollment campaigns.