Category: News
From Ads to Insights: Understanding the Power of Attribution
Attribution is critical for marketers in higher education to gauge campaign success, but no single strategy works for every university. Learn about the different types of attribution tracking and how to make sure your marketing efforts are paying off.
Destination Enrollment: Streaming’s Uber-esque Approach for Universities
As marketing strategies evolve, artificial intelligence (AI) revolutionizes how universities connect with prospective students. In fact, TV advertising has now become a powerful AI-driven tool for institutions to reach their target audience.
Just as Uber revolutionized transportation by using on-demand services to efficiently deliver passengers to their destinations, Performance CTV/OTT(Connected TV) is a powerful conduit to reach and engage audiences where they consume content most—digitally.
The Invisible Threads of Influence: Exploring the Impact of Last Click Attribution
Understanding the journey from viewer to student is crucial for campaign optimization. While last-click attribution highlights the final conversion touchpoint, it’s essential to recognize its limitations and integrate it with other attribution methods for a comprehensive view.
From Couch to Campus: Engaging Prospective Students with CTV
Capture the hearts of potential students through the magic of Connected TV (CTV). AmbioEdu’s Performance CTV lets you target your ads to specific demographics, tailor campaigns to your top priorities, and measure real results. Get ready to level up your recruitment marketing with CTV!
Turn Up Your Marketing ROI with Performance CTV
Uncover how Performance CTV/OTT can drive conversions, maximize ROI, and serve as digital messengers for recruitment in the evolving landscape. Learn about AmbioEdu’s tracking capabilities, crafting compelling content, and how these tools can elevate your recruitment and marketing efforts.
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