Efficient and Effective: How to Create High-Impact Streaming Commercials Without Delay

Quick tips to beak through bottlenecks and launch campaigns that deliver results.

Why Frequency Caps are Critical in Driving Engagement (Not Fatigue)

Celebrating NACAC 2024: Old Friends, New Ideas, and AmbioEdu’s Big Debut

NACAC 2024 was an unforgettable experience—my 15th NACAC, but my first with AmbioEdu. Check out my reflections on the conference, including our amazing Tiki on the Terrace party, industry innovations, and what’s next for AmbioEdu!

Streaming TV’s Impact on Reaching Underserved Populations: A Game Changer for Enrollment Marketing

Reaching underserved populations impactfully remains a challenge for higher ed enrollment marketers.  Streaming TV (CTV/OTT) has emerged as a powerful tool for connecting with communities like Hispanic and Black audiences. As the media landscape shifts, embracing streaming TV can revolutionize your enrollment strategies.

From Ads to Insights: Understanding the Power of Attribution

Attribution is critical for marketers in higher education to gauge campaign success, but no single strategy works for every university. Learn about the different types of attribution tracking and how to make sure your marketing efforts are paying off.

Destination Enrollment: Streaming’s Uber-esque Approach for Universities

As marketing strategies evolve, artificial intelligence (AI) revolutionizes how universities connect with prospective students. In fact, TV advertising has now become a powerful AI-driven tool for institutions to reach their target audience.

Just as Uber revolutionized transportation by using on-demand services to efficiently deliver passengers to their destinations, Performance CTV/OTT(Connected TV) is a powerful conduit to reach and engage audiences where they consume content most—digitally.

The Invisible Threads of Influence: Exploring the Impact of Last Click Attribution

Understanding the journey from viewer to student is crucial for campaign optimization. While last-click attribution highlights the final conversion touchpoint, it’s essential to recognize its limitations and integrate it with other attribution methods for a comprehensive view.

AmbioEdu Joins Slate as Preferred Partner

Revolutionizing Higher Education Marketing through the Power of Connected TV.

From Couch to Campus: Engaging Prospective Students with CTV

Capture the hearts of potential students through the magic of Connected TV (CTV). AmbioEdu’s Performance CTV lets you target your ads to specific demographics, tailor campaigns to your top priorities, and measure real results. Get ready to level up your recruitment marketing with CTV!

Turn Up Your Marketing ROI with Performance CTV

Uncover how Performance CTV/OTT can drive conversions, maximize ROI, and serve as digital messengers for recruitment in the evolving landscape. Learn about AmbioEdu’s tracking capabilities, crafting compelling content, and how these tools can elevate your recruitment and marketing efforts.