Month: October 2024

Why Frequency Caps are Critical in Driving Engagement (Not Fatigue)

In OTT and CTV advertising, frequency caps are essential for maximizing engagement while avoiding ad fatigue, especially in higher education marketing.

Celebrating NACAC 2024: Old Friends, New Ideas, and AmbioEdu’s Big Debut

NACAC 2024 was an unforgettable experience—my 15th NACAC, but my first with AmbioEdu. Check out my reflections on the conference, including our amazing Tiki on the Terrace party, industry innovations, and what’s next for AmbioEdu!