Month: January 2026

Illustration of a student standing at multiple directional arrows, representing the non linear and evolving student journey in higher education.

From Curiosity to Conversion: Mapping the Modern Student Journey

Understanding how today’s students discover, evaluate, and decide on their path from interest to enrollment.

Diverse group of college students smiling together, representing modern student perspectives in higher education

The 2026 Student Mindset: What’s Changed and Why It Matters

The new realities shaping student expectations in higher education.

Student watching streaming content on a connected TV, illustrating how Connected TV is shaping modern higher education marketing.

Understanding Connected TV’s Impact on Higher Education Marketing

Connected TV has evolved quickly. Higher education is next.