Month: May 2026

Parent and student watching television together at home as they research and discuss college enrollment decisions.

How Parents Influence Enrollment and How to Reach Them

Household influence matters more than ever in higher education marketing

Attendees at Social Media Marketing World 2026 pose for a photo in front of the conference display, where marketers gathered to discuss emerging trends in social media, AI, and digital engagement.

What Social Media Marketing World 2026 Taught us About the Future of Marketing

…and what it means for your enrollment campaigns.

Abstract illustration of connected higher ed marketing across streaming TV, social media, and search platforms with students, analytics, and multi-channel campaign visuals.

Performance TV Meets Social: Crafting Multi-Channel Campaigns

How streaming TV, social, and search create a more connected student journey