Month: February 2026

Book cover titled “The State of Performance TV in 2026” with bar chart graphic.

The State of Performance TV in 2026: What Higher Ed Needs to Know

A closer look at tvScientific’s 2026 Performance TV report through a higher ed lens.

Hands lifting large AI letters symbolizing the rise of AI in higher education marketing and enrollment strategy.

How AI Is Redefining Enrollment Marketing in 2026

What smarter targeting, better messaging, and accountable media look like in the AI era