Category: Insights

Young woman streaming content on connected TV while sitting on a couch

CTV Is Higher Ed’s Biggest Opportunity in 2025

CTV is climbing fast while mobile stalls.
Are you ready?

Higher Ed marketing strategist leading a CTV ad planning session with sticky notes on whiteboard

7 Secrets to Boosting Impact with Effective CTV Ads for Higher Ed Institutions

Great creative is just the start.
Real results come from strategy.

Student watching video on smartphone while relaxing on couch, showing benefits of TV advertising on streaming devices

Benefits of TV Advertising: Key Insights for Marketers

The magic of TV isn’t fading—it’s streaming.

Technolutions Founder and Chief Executive Officer, Alexander Clark, works on the Slate CRM at the 2025 Slate Summit.

5 Things We Learned at Slate Summit 2025

From AI breakthroughs to student-first strategies, Technolutions is shaping the future of higher education at this year’s Slate Summit.

Two college students streaming content and using digital devices—ideal for schools that advertise on CTV.

Advertise on CTV: Boosting Your University’s Visibility

Reach Students Where They Watch. Track Enrollments Like Never Before.

Man streaming content on a tablet at home, representing the OTT experience in the context of OTT vs CTV.

OTT vs CTV: Key Differences in Streaming Services

How Higher Ed Marketers Can Leverage Both Platforms for Smarter Advertising

Two young women watching TV and smiling while eating pizza, representing modern tv viewership statistics trends.

TV Viewership Statistics: Trends and Insights for 2025

A Deep Dive Into Streaming Trends Shaping the Future of Higher Ed Advertising

An abstract summer toned graphic that represents characters from It’s Always Sunny and the idea of summer melt in higher ed.

Streaming Your Way Through Summer Melt

Using CTV to Drive Enrollment and Stay Top of Mind During the Critical Summer Months

Branding vs performance marketing illustrated with two heads symbolizing strategic and results-driven thinking in higher education marketing

Branding vs Performance Marketing: Which Drives Better ROI?

How to balance brand building and performance goals in higher ed marketing.

Branded higher education landing page for university engagement

Tips to Boost Enrollment from Higher Ed Landing Pages

Build Landing Pages That Actually Convert

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