Category: Insights

Students featured on the cover of AmbioEdu and Clarity EM's 2026 High School Media Consumption Survey highlighting trends in streaming, social media, and college discovery behavior.

Students Can’t Choose Schools They Never See

What 2,000 High School Students Revealed About College Discovery

Parent and student watching television together at home as they research and discuss college enrollment decisions.

How Parents Influence Enrollment and How to Reach Them

Household influence matters more than ever in higher education marketing

Attendees at Social Media Marketing World 2026 pose for a photo in front of the conference display, where marketers gathered to discuss emerging trends in social media, AI, and digital engagement.

What Social Media Marketing World 2026 Taught us About the Future of Marketing

…and what it means for your enrollment campaigns.

Abstract illustration of connected higher ed marketing across streaming TV, social media, and search platforms with students, analytics, and multi-channel campaign visuals.

Performance TV Meets Social: Crafting Multi-Channel Campaigns

How streaming TV, social, and search create a more connected student journey

Abstract diagram showing multiple marketing touchpoints connected across a student journey, representing multi-touch attribution in higher education

Why Last-Click Attribution Doesn’t Work for Enrollment Marketing

The Story Your Data Isn’t Telling You

Piggy bank with cash and abstract shapes representing higher ed budgeting and allocating media spend for Performance TV.

How to Budget for Performance TV Without Blowing Your Media Plan

A practical approach to streaming TV budgeting for higher ed

A standout orange balloon among uniform teal balloons, representing differentiation and challenger brand thinking.

Break the Mold with a Challenger Brand Voice

How bold, challenger-style messaging helps colleges stand out and actually connect.

Abstract illustration of interconnected digital touchpoints representing micro-moments in a student recruitment strategy across streaming, social, and web channels.

Micro-Moments That Matter: Turning Interest into Action

How to build a smarter student recruitment strategy around real-time decision moments.

Book cover titled “The State of Performance TV in 2026” with bar chart graphic.

The State of Performance TV in 2026: What Higher Ed Needs to Know

A closer look at tvScientific’s 2026 Performance TV report through a higher ed lens.

Hands lifting large AI letters symbolizing the rise of AI in higher education marketing and enrollment strategy.

How AI Is Redefining Enrollment Marketing in 2026

What smarter targeting, better messaging, and accountable media look like in the AI era