Category: Insights

The entry to the 2025 AMA Symposium for Higher Education.

Higher Ed’s Future Is Partnership — Lessons from the 2025 AMA Symposium

Key Takeaways from the 2025 AMA Symposium for the Marketing of Higher Education.

Apple iPhone with TikTok Logotype on a Screen

TikTok Is Changing. Higher Ed Needs to Be Ready.

Students trust people, not platforms. Build for them, not the algorithm.

Person recording a video on a smartphone for digital marketing content, symbolizing video-first storytelling in higher education.

5 Tips to Increase Enrollment in Higher Education

It’s time to build connections that drive real enrollment growth.

Marketers analyzing CTV campaign attribution data on a tablet showing charts and performance metrics.

Can You Trust Your CTV Attribution? What Higher Ed Marketers Should Ask Their Ad Partners

If you can’t measure it, you can’t market it.

The 2025 Digital Collegium Conference stage in Grand Rapids, Michigan.

Key Takeaways from Digital Collegium 2025

Fresh perspectives, honest conversations, and hard truths higher ed needs to hear.

Benefits of Location-Based Marketing for Higher Ed Enrollment

From Map to Enrollment:
Reaching Students Where They Live

Close-up of a hand sketching a content strategy layout on paper, with bold ‘Content’ written across the top — symbolizing planning, creativity, and higher ed marketing success.

Content Marketing Strategies for Higher Education Success

When streaming sparks interest,
content helps seal the deal.

Young woman streaming content on connected TV while sitting on a couch

CTV Is Higher Ed’s Biggest Opportunity in 2025

CTV is climbing fast while mobile stalls.
Are you ready?

Higher Ed marketing strategist leading a CTV ad planning session with sticky notes on whiteboard

7 Secrets to Boosting Impact with Effective CTV Ads for Higher Ed Institutions

Great creative is just the start.
Real results come from strategy.

Student watching video on smartphone while relaxing on couch, showing benefits of TV advertising on streaming devices

Benefits of TV Advertising: Key Insights for Marketers

The magic of TV isn’t fading—it’s streaming.