Category: Insights

An abstract summer toned graphic that represents characters from It’s Always Sunny and the idea of summer melt in higher ed.

Streaming Your Way Through Summer Melt

Using CTV to Drive Enrollment and Stay Top of Mind During the Critical Summer Months

Branding vs performance marketing illustrated with two heads symbolizing strategic and results-driven thinking in higher education marketing

Branding vs Performance Marketing: Which Drives Better ROI?

How to Balance Brand Building and Performance Goals in Higher Ed Marketing

Branded higher education landing page for university engagement

Tips to Boost Enrollment from Higher Ed Landing Pages

Build Landing Pages That Actually Convert

A laptop with a blue screen and and performance report on screen.

Google Shouldn’t Get All the Credit—CTV is the Champion Behind the Scenes

Why It’s Time to Rethink Attribution in Higher Ed Marketing

Two college students sitting on a bench taking a selfie, representing social engagement in marketing higher education.

Marketing Higher Education: Strategies for School Growth

Unlocking the Power of Digital Marketing to Attract and Engage Students

3D-rendered retro TV, representing the question: how much does it cost to advertise on TV?

How Much Does TV Advertising Cost? A 2025 Guide

The True Cost of TV Advertising—And Why CTV Wins

A pink abstract banner with the TikTok logo.

Platforms Change. Creativity is Evergreen.

Navigating Social Media Challenges in Higher Ed Marketing

Male hand with remote control pointing on Smart TV.

Your Smart TV is Smarter Than You Think

University marketing is entering a new phase, where smarter technology can help drive better connections and outcomes.

TV Advertising’s Transformation & Higher Ed’s Opportunity to Lead

As Connected TV reshapes the advertising landscape, higher ed marketers can seize the moment to reach students, maximize ROI, and build stronger brands.