Month: October 2024

Conceptual image of a person standing overwhelmed beneath towering university advertisements and digital billboards, symbolizing ad fatigue in higher education marketing.

Why Frequency Caps are Critical in Driving Engagement (Not Fatigue)

In OTT and CTV advertising, frequency caps help maximize engagement.

Two attendees posing playfully with a shark-themed photo prop at the NACAC 2024 conference booth in Los Angeles.

Celebrating NACAC 2024: Old Friends, New Ideas, and AmbioEdu’s Big Debut

NACAC 2024 was an unforgettable experience—my 15th NACAC, but my first with AmbioEdu. Check out my reflections on the conference, including our amazing Tiki on the Terrace party, industry innovations, and what’s next for AmbioEdu!