Month: November 2025

Student eating popcorn while watching streaming TV during the holidays.

Holiday Streaming Is Surging

That’s why higher education needs to start leaning in now.

Phone screen showing a 30 second timer, illustrating how long are TV ads for higher education campaigns.

How Long Are TV Ads? Understanding Ad Lengths for Higher Ed

The right ad length turns student attention into enrollment momentum.

The entry to the 2025 AMA Symposium for Higher Education.

Higher Ed’s Future Is Partnership — Lessons from the 2025 AMA Symposium

Key Takeaways from the 2025 AMA Symposium for the Marketing of Higher Education.

Apple iPhone with TikTok Logotype on a Screen

TikTok Is Changing. Higher Ed Needs to Be Ready.

Students trust people, not platforms. Build for them, not the algorithm.