Category: Insights

Marketers analyzing CTV campaign attribution data on a tablet showing charts and performance metrics.

Can You Trust Your CTV Attribution? What Higher Ed Marketers Should Ask Their Ad Partners

If you can’t measure it, you can’t market it.

The 2025 Digital Collegium Conference stage in Grand Rapids, Michigan.

Key Takeaways from Digital Collegium 2025

Fresh perspectives, honest conversations, and hard truths higher ed needs to hear.

Benefits of Location-Based Marketing for Higher Ed Enrollment

From Map to Enrollment:
Reaching Students Where They Live

Close-up of a hand sketching a content strategy layout on paper, with bold ‘Content’ written across the top — symbolizing planning, creativity, and higher ed marketing success.

Content Marketing Strategies for Higher Education Success

When streaming sparks interest,
content helps seal the deal.

Young woman streaming content on connected TV while sitting on a couch

CTV Is Higher Ed’s Biggest Opportunity in 2025

CTV is climbing fast while mobile stalls.
Are you ready?

Higher Ed marketing strategist leading a CTV ad planning session with sticky notes on whiteboard

7 Secrets to Boosting Impact with Effective CTV Ads for Higher Ed Institutions

Great creative is just the start.
Real results come from strategy.

Student watching video on smartphone while relaxing on couch, showing benefits of TV advertising on streaming devices

Benefits of TV Advertising: Key Insights for Marketers

The magic of TV isn’t fading—it’s streaming.

Technolutions Founder and Chief Executive Officer, Alexander Clark, works on the Slate CRM at the 2025 Slate Summit.

5 Things We Learned at Slate Summit 2025

From AI breakthroughs to student-first strategies, Technolutions is shaping the future of higher education at this year’s Slate Summit.

Two college students streaming content and using digital devices—ideal for schools that advertise on CTV.

Advertise on CTV: Boosting Your University’s Visibility

Reach Students Where They Watch. Track Enrollments Like Never Before.

Man streaming content on a tablet at home, representing the OTT experience in the context of OTT vs CTV.

OTT vs CTV: Key Differences in Streaming Services

How Higher Ed Marketers Can Leverage Both Platforms for Smarter Advertising