Category: Insights

3D-rendered retro TV, representing the question: how much does it cost to advertise on TV?

How Much Does TV Advertising Cost? A 2025 Guide

The True Cost of TV Advertising—And Why CTV Wins

A pink abstract banner with the TikTok logo.

Platforms Change. Creativity is Evergreen.

Navigating Social Media Challenges in Higher Ed Marketing

Male hand with remote control pointing on Smart TV.

Your Smart TV is Smarter Than You Think

University marketing is entering a new phase, where smarter technology can help drive better connections and outcomes.

Young woman sitting on sofa at home holding TV remote and watching television.

TV Advertising’s Transformation & Higher Ed’s Opportunity to Lead

As Connected TV reshapes the advertising landscape, higher ed marketers can seize the moment to reach students, maximize ROI, and build stronger brands.