AmbioEdu

From Ads to Insights: Understanding the Power of Attribution

Attribution is critical for marketers in higher education to gauge campaign success, but no single strategy works for every university. Learn about the different types of attribution tracking and how to make sure your marketing efforts are paying off.

Destination Enrollment: Streaming’s Uber-esque Approach for Universities

As marketing strategies evolve, artificial intelligence (AI) revolutionizes how universities connect with prospective students. In fact, TV advertising has now become a powerful AI-driven tool for institutions to reach their target audience.

Just as Uber revolutionized transportation by using on-demand services to efficiently deliver passengers to their destinations, Performance CTV/OTT(Connected TV) is a powerful conduit to reach and engage audiences where they consume content most—digitally.