Month: May 2025

Two young women watching TV and smiling while eating pizza, representing modern tv viewership statistics trends.

TV Viewership Statistics: Trends and Insights for 2025

A Deep Dive Into Streaming Trends Shaping the Future of Higher Ed Advertising

An abstract summer toned graphic that represents characters from It’s Always Sunny and the idea of summer melt in higher ed.

Streaming Your Way Through Summer Melt

Using CTV to Drive Enrollment and Stay Top of Mind During the Critical Summer Months

Branding vs performance marketing illustrated with two heads symbolizing strategic and results-driven thinking in higher education marketing

Branding vs Performance Marketing: Which Drives Better ROI?

How to Balance Brand Building and Performance Goals in Higher Ed Marketing

Branded higher education landing page for university engagement

Tips to Boost Enrollment from Higher Ed Landing Pages

Build Landing Pages That Actually Convert