TikTok Is Changing. Higher Ed Needs to Be Ready.

Students trust people, not platforms. Build for them, not the algorithm.

Higher Ed Marketing Déjà Vu

Will universities finally get ahead of the curve?

Why We’re Obsessed with Super Bowl Commercials—and Why Higher Ed Should Pay Attention

The Secret Behind Unforgettable Ads

Platforms Change. Creativity is Evergreen.

Navigating Social Media Challenges in Higher Ed Marketing

Efficient and Effective: How to Create High-Impact Streaming Commercials Without Delay

Quick tips to beak through bottlenecks and launch campaigns that deliver results.

Why Frequency Caps are Critical in Driving Engagement (Not Fatigue)

Celebrating NACAC 2024: Old Friends, New Ideas, and AmbioEdu’s Big Debut

NACAC 2024 was an unforgettable experience—my 15th NACAC, but my first with AmbioEdu. Check out my reflections on the conference, including our amazing Tiki on the Terrace party, industry innovations, and what’s next for AmbioEdu!

Streaming TV’s Impact on Reaching Underserved Populations: A Game Changer for Enrollment Marketing

Reaching underserved populations impactfully remains a challenge for higher ed enrollment marketers.  Streaming TV (CTV/OTT) has emerged as a powerful tool for connecting with communities like Hispanic and Black audiences. As the media landscape shifts, embracing streaming TV can revolutionize your enrollment strategies.

From Ads to Insights: Understanding the Power of Attribution

Attribution is critical for marketers in higher education to gauge campaign success, but no single strategy works for every university. Learn about the different types of attribution tracking and how to make sure your marketing efforts are paying off.

Destination Enrollment: Streaming’s Uber-esque Approach for Universities

As marketing strategies evolve, artificial intelligence (AI) revolutionizes how universities connect with prospective students. In fact, TV advertising has now become a powerful AI-driven tool for institutions to reach their target audience.

Just as Uber revolutionized transportation by using on-demand services to efficiently deliver passengers to their destinations, Performance CTV/OTT(Connected TV) is a powerful conduit to reach and engage audiences where they consume content most—digitally.